Ikea introduce Buy Back Friday - will buy back and resell your Ikea items
By
💫 Jimi Wikman ·
When the rest of the world get ready for the biggest marketing campaign of the year, Ikea chooses to focus on a little different approach. The Buy Back Friday will focus on sustainability and not only will it reduce the number of things that are thrown away, it will also allow people to get some furniture at a pretty low cost. The fact that you get store credit for the things you turn is also a great way to give people a bit extra before Christmas.
Personally I think this is a great example on how you can have great marketing while also making a good impact on the world. Ikea get two thumbs up from me.