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Vaam.io - the screen recording tool that streamlines communication

By 💫 Jimi Wikman ·
Vaam.io is a Swedish “video as a message” service that was started by Josef Fallesen, Hampus Persson and Gohar Avagyan that I worked with on the H&M project. Vaam is a very easy to use service that has a lot to offer, even though it is still very new and under rapid development.
I first noticed Vaam.io on LinkedIn and since Gohar is an amazing designer I looked into it. What I found was a service that is incredibly simple to use, yet very powerful. It has a lot of potential and I will make use of it here on the site as soon as I figure out the best way to use it. I have some ideas on how to implement it, but there are some technical issues I need to figure out first. This is on my end though, not with Vaam.
So, what does Vaam do? Simply put it allow you to record yourself while interacting with whatever you have on your screen. So it can be used as a presentation or as a quick message as you can link directly from your Vaam library.
Once you have recorded a message, then you have several options already, and more are on the way. You can download the video of course as well as sharing the recording in multiple ways. One interesting feature is to link as a Gif for emails and things like that.
In order to use Vaam today you need to install an app that is currently only available for Chrome. Once installed you simply click a button and start recording. Once done your recording is automatically added to your library and you can share it or delete it if you did not like it.
As with all startups the team behind Vaam are very active, and they have invited people to a Vaam slack where the so called Vaambassadors provide feedback and discuss features with the team.
I think Vaam have a bright future ahead and Vaam.io and the team have secured plenty of funds already.
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Invision Community - building a blog from scratch

By 💫 Jimi Wikman ·
This is a guide series that will go through everything you need to know to set up and customize your own blog using Invision Community from Invision Power Services. This guide will be updated with new articles or new information when new releases are made that affect the guides.
This guide contains the following articles:
Introduction (this page) Databases & Custom fields Adding Databases to Pages Adding CSS and JS to Pages Article View Template design Article Listing Template Design Article Category Listing Template Design Article Form Design Article Block Design Database Relationships This guide should give you all the information you need to get a good start with creating your own designs with Invision Community and its Pages application. If you want a quick start however and get a great looking design up and running in 10 minutes, then you can purchase a license for Invision Community and buy the plugin Pages SuperGrid by opentype.
For this guide you will need a license for Pages, which is the application that allow you to work with Pages and Databases. I will make references to the Forum application as well, but you do not need that if you do not want to. The information in the articles will not go deep into how to make your blog compatible by using standard classes as that is a pretty big topic and I usually just build for myself, so I do not have to worry too much about that.
If you have any questions or see a topic not yet added here, please drop by the forum and let me know.
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Jira Service Management merges several products into one

By 💫 Jimi Wikman ·
Today Atlassian announced the new package for their ITSM solution. The new package is called Jira Service Management and it is a bundle of Jira Service Desk, Opsgenie. This is a pretty sweet package and it is quite powerful for anyone who want to combine Agile and ITIL4 as a power combo for the future.
This is quite the change for Atlassian and it is probably to compete with ServiceNow that has had a stronger ITSM solution as their main selling point. This new service package, and especially the new name for it, will probably pave way for more companies to look at Atlassian even for their ITSM solutions.
This new package, combined with Jira Software, Confluence and Bitbucket now means that you get a complete package for ITSM and Agile methodologies. There will be improved integrations with Insight, the asset management solution Atlassian purchased from Mindville earlier this year. This will greatly improve the usefulness of the Atlassian ITSM package.
This comes at a pretty good time as I am building this for several clients, and they will be very happy about these new changes.
 

Color Psychology - not as easy as it may look

By 💫 Jimi Wikman ·
Color psychology is a topic often brought up when discussing conversion rate optimization. It often comes up as a sort of law of what colors to use, which is based on an article online or some generic description in a book. Color psychology however is far more complex than that and a recent article by Talia Wolf at GetUplift is the best introduction to that complexity I think.
The fact that colors can affect us should come as no surprise to anyone. There are a lot of studies that show that this is true. How they affect us however is still a bit vague and seem less important to a lot of people working with it. This is a big mistake because just like music has an impact on our minds, colors also affect us based on association and everyone has different associations.
Just as Talia brings up the different association differences in her excellent article, like the fact that white is both purity and death, there is also associations based on age and even personal preferences. You also have a whole science behind the different versions and shades of the colors where for example one shade of green can be seen as healthy and full of life and another will associate with pestilence and death.
Talia also briefly touch on the fact that color psychology should not be used alone. It should be considered together with other association factors like typography, iconography and overall tonality. In conversion rate optimization it should also be accompanied by other CRO tools like direction of movement, familiarity and the gestalt laws to direct and highlight the actions we want the users to take.
If you want to know more, then head over to GetUplift and read the full article "Color psychology: The complete step-by-step guide" by Talia Wolf.
You will not regret it.
 
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Knowit acquire Creuna - becomes the largest digital agency in the Nordics

By 💫 Jimi Wikman ·
The Swedish consultant agency Knowit acquire Creuna, a nordic digital agency and form the largest digital agency in the nordics. The combined work forces will be gathered under Knowit Experience. The acquisition is conditional on approval from the Norwegian Competition Authority, which is expected to be received during the fourth quarter of 2020.
How this will affect the market is still too early to predict. It will depend on how well Knowit matches Creunas way of working and what support will be provided in the merger. I suspect there will be some Creuna profiles moving on shortly, but in the end I think this should be a good match for Knowit. Just like Fjord was a good match for Accenture when I still worked for Accenture.
Read the full press release (in Swedish):
https://www.knowit.se/pressmeddelanden/knowit-forvarvar-creuna-och-blir-nordens-storsta-digitalbyra/
 
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Episerver acquire Optimizely - claim to have industry’s most advanced DE platform

By 💫 Jimi Wikman ·
Episerver invest for the future as they complete their Acquisition of my favorite A/B testing tool Optimizely. With this acquisition Episerver strengthen their platform offer, and they now claim that they have the industry's most advanced Digital Experience Platform.
Episerver have long been one of the big names in content management and digital experience and Optimizely have been fighting for the title of the king of A/B testing  against VWO for many years. This combination of forces makes sense as it will add value to both companies as they combine their customer bases.
Will this take Episerver closer to Adobe who sit comfortably at the top of the digital experience market, if for nothing else than revenue alone. I doubt it very much, but it should bring them closer if nothing else. Hopefully though we will see more people start experimenting as Optimizely becomes more accessible and integrated.
 
Transaction Details
Episerver is a privately held portfolio company of Insight Partners, purchased in 2018 at $1.16B. Insight Partners acted as the strategic advisor and sponsor for Episerver’s acquisition of Optimizely, as well as the company’s 2019 acquisitions of B2B commerce leader Insite Software and analytics and personalization provider Idio. Now with Optimizely, Insight Partners further advances Episerver’s market-leading product. In the same manner, Goldman Sachs & Co. LLC served as exclusive financial advisor to Optimizely.
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Scrum vs Kanban - what flavor of Agile is king?

By 💫 Jimi Wikman ·
Over the years I have seen many claims to what flavor of Agile is king. In this article we will look at Scrum and Kanban to see if we can determine which of these two flavors are the best for you and your team. I have a feeling you will be surprised at the answer, but I hope you will not be.
I recently read an article called "Scrum Is Dead. All Hail Kanban, the New King" where the author Emanuel Marques praise the Kanban flavor of Agile as his experience of Scrum have been less positive compared to Kanban. One of the responses to that article was written by Maarten Dalmijn, and he made some good points in his article on how flawed the initial article was.
To anyone who work with Scrum in multiple projects and multiple companies you probably recognize Emanuel's story. It is in no way a unique experience he has that Scrum, like many other Agile flavors, are misrepresented due to adjustments by the team or the company. Here are some examples from Emanuel's article:
A common thing that happens way too often. When you are inexperienced with Scrum, estimations and you do not set sprint goals, then this happens a lot. We see that the team is not working properly in the burndown chart as well.

This is a typical Agile burndown when using story points when you either have issues that are too big or you do not close issues properly. For a team working with story point, which I think is stupid in any case, a burndown chart is completely useless.
This is again inexperience in making proper estimations and because of that you did not have room for the unexpected. In all processes, methodologies and frameworks you need to be able to make proper work assessments. Agile make that easier by letting you make arbitrary measurements that are more like "guesstimates". If you fail doing that, then you are in real trouble regardless of what process methodology or framework you choose.
Emanuel's team choose to go to Kanban because of their inability to adjust their way of working away from the production line of thinking to an Agile way of thinking. What was it about Kanban that attracted them?
So out of all the things that Kanban offer, Emanuel's team choose to focus on these. As you can see all of these are about commitment and responsibility. If you combine this with the reasons Emanuel and his team felt the need to move from Scrum to Kanban you probably can see the same thing as I can and that is that this is a team that no one has taught how to work properly.
They have been left in a work environment where things are difficult to navigate and control and as a result they feel they are unable to commit to anything. I assume this is because failure, as diffuse as that definition might be, happens frequently. They also seem to be working with a poor scrum master, possibly also inexperienced or limited in his capabilities by the work environment.
Sadly I think Emanuel and his team will soon find out that Kanban with the focus on escaping accountability and control is a bad choice. Kanban is not going to make failures go away. In fact, it will probably make things worse as the stakeholders will find the Kanban way of working, especially the bare-bones version Emanuel and his team are describing, very annoying as they have little to no control in that flow.
What does this have to do with what flavor is king?
Well this has everything to do with what flavor is king. They all are. If you use them properly. Sadly many work places implement Agile in all its forms in the wrong way. They try to make Agile work in a project based organization with an ITIL based steering structure with multiple teams on the same products.
If you add inexperience and poor coaching resources, then you are setting up all flavors of Agile to fail. With that comes frustration and stress for the teams, and they will naturally try to distance themselves from management and any form of accountability as they are destined to fail regardless off their effort.
This is referred to as a MOD project by some of us that work with process and methodology design. MOD is short for "March of doom" meaning that the project or the team are already doomed before they start due to the restrictions already placed on them. It is also in reference to how managers often refer to them MODifying the Agile way of working, which often result in a poor experience.
If you work with Scrum, Kanban, DevOps or any other flavor of Agile, that can be king for you and your team. If you use it correctly and you actually take your findings in retrospective to adjust it to fit your way of working. You can even mix them to find the optimal workflow for your team, because they all come from the same source: Agile.
You have the power to make your flavor of Agile king
This might seem strange for anyone who work in workplaces where your way of working is dictated by management, but there is hope. In all organizations you have two ways of working: The Steering and the Operational. If you can find the way to meet the steering, so they can do their job, then what happens in your team should be up to you. If you are sharing responsibilities with more teams, then you should build your way of working together with the other teams. Never work in isolation if you share responsibilities.
In order to do that you need to figure out what steering need so you can provide that. Usually this is the holy trinity of time, money and quality. Time and money comes through time reporting and proper estimations. Quality comes from requirements and testing alongside prioritization. So no matter what flavor you choose you need the following:
A handover of translated need - you need to understand what the need is so you can take ownership. A Prioritization meeting - to decide what to do next. A common practice to make estimations - learn to make proper estimations instead of "guesstimations". Log time at least once per day if you have time estimates. Break down tasks as small as possible and close as soon as they are done if using story points. That is usually all you need, regardless of flavor.
So go out and make whatever flavor you prefer KING today.
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Agile 2 is here - the new iteration of Agile

By 💫 Jimi Wikman ·
Agile 2 is here. It has been in the works for a while and from what I can tell there has been some sharp and experienced minds involved in that work. It is in many ways a retrospective, but also a way to look at the great failure that is Agile. A failure that originates in the division of visions and the ideal becoming absolutes. Agile 2 hope to change that and it is a great ambition that have my wholehearted support.
In the case for Agile 2 the statement is that one of the issues with the original is that it lack the inclusion of leadership. I agree with that as well as to note that the developers do not always enjoy what is referred as Agile in many organizations. The fracture of the Agile community and then the stagnation into a fixed perception almost to the point of worship also resonate with me.
This is by far the most common experience for me when meeting with organizations. A will to move towards Agile, but a methodology that is fixed in its ways and lack the component of leadership and steering. I also find the interpretation of Agile to be heavily reduced when facing the opposition of reality, leading to an ad hoc situation that is damaging and frustrating to the people involved.
At first glance Agile 2 seem to be on the right track. I look forward to seeing where this will go and how it will challenge today's Agile community. Hopefully the Agile community will adopt their own methodology and embrace this new input to evolve their way of working.
I support the work of Agile 2 and I hope you do too.
 
Agile 2 – THE NEXT ITERATION OF AGILE
AGILE2.NET THE NEXT ITERATION OF AGILE  
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How to write work ads - 6 tips on how to attract the right people

By 💫 Jimi Wikman ·
As a consultant I see many work ads. Some are good, but a lot of them are almost to the point where I wonder if the people writing them know what they are asking for. It takes a while to write a work ad, so not only are you wasting your own time, but that of those who are looking for work as well. So here are my five best tips on how to write good work ads to get the right people for the job.
 
Describe the problem you need solved Don't add buzz words Have a person that knows the craft write the ad Be honest about your work process Don't ask for unicorns Set tiers internally and price accordingly  
1. Describe the problem you need solved
Most ads are just a big list of qualifications required, but very few actually describe what you need. Asking for certifications and extensive experience in a very specific field is a sure way to narrow the field of applicants. It does not however ensure that you can get the help you need. A certified scrum master or project manager can still be completely useless, while an uncertified person can be a miracle worker. Describing the problem also ensures that you can follow up and see if the person you hired actually could solve the problem you specified.
To some people this is very difficult, because it implies a problem and not everyone can admit that there is a problem to be solved. The thing is though that all work ads are requests for help due to a problem. It may be that you are understaffed, or that there is a competence missing. It can also be that you need help to organize or create work processes. No matter the need, just state what it is that you need help with and you will have a much better chance of getting the right person for the job.
2. Don't add buzz words
As a consultant I can easily read between the lines and when I see an ad stuffed with buzz words I know that this is a bad position. There are certain combinations like "Agile Mindset" with "dig in where needed" that I know means you have a chaotic workplace. Other combinations like "comfortable talking to steering groups" and "team player" means that you will be thrown under the bus frequently.
Anyone claiming that they work in an Agile way in a large scale company don't really know what Agile is and throwing in DevOps, SAFe, full stack x or made up words like "Scrum Manager" does not make it better. In act I often skip ads that are keyword stuffed with nonsense or where I can clearly see an underlying hint of a bad work environment.
Make sure you know what you are talking about and be up front with the situation you are in. Most of us experienced consultants have worked in very bad condition, and we make it work. I just want to know what I am stepping into rather than wasting my time and yours.
3. Have a person that knows the craft write the ad
I have seen ads that so clearly are written by people who have no idea what that role really will do. I understand that it is often managers or HR people that write the ads, but I suggest you let the people who know the trade write it instead. Not only will the ad suffer less from #1 and #2 above, but you can also define the actual work much better.
Having the person I will replace or work alongside write the ad will ensure I get the right information. This is because that person want the very best for the job so the ad will be aimed towards that. I will get the tools, disciplines, work processes and characteristics described properly and without nonsense.
4. Be honest about your work process
Everyone has crappy work processes. It is a fact and there is no need to pretend otherwise. Just be up front about just how bad your process is and most applicants will be fine with that. If the requirement process does not work or you have constant change in your iterations because no one can actually commit to anything, that is actually fine. Most of us work that way every day of the week, and we make it work.
If I know what I am getting myself into, then there is less chance that I will feel like you lied to me and I will stay longer. If you claim you work according to Scrum and it turns out you just have an ad hoc process with stand-ups, then I will probably not be very happy. This is often very difficult for managers and HR, which is why you should use tip #3.
Simply telling that you are trying to work in a more Agile way, but that you are struggling a bit due to the fact that your organization is still project based with a long tradition in ITSM is enough. Or that you are in a transformation phase so things are a bit shaky while you figure things out will do wonders.
5. Don't ask for unicorns
This is the biggest source of amusement for me and many other experienced consultants. Mixing roles as if you were doctor Frankenstein and then asking for 20+ years of experience for minimum wage. I have actually seen ads that ask for longer experience than the technique or tool has been around, which means they failed with tip #3.
When you define roles, then stick to one discipline and don't mix things. The more things you mix in, the less focus you will get in that area. If you combine opposing types, like "Scrum Manager" or "Developing Scrum Master", then you will not get both at 100%. One will be dominating at 80% or more.
An easy way to avoid this is to use the color coding on this page. Mark the requirements you have put in with a color and then see how many colors you get. If you have two colors, then you are splitting the work into two disciplines. Three or more, then you are asking for a unicorn. Secondly you should look at the roles and see how they match up.
A Scrum Manager for example have both Scrum Master and Manager in the same category, but they are opposing in work direction and empathy. Managers work upwards with focus on finance, while scrum masters work downwards with focus on people. Developing scrum masters have conflict in focus. Scrum Masters are extrovertly focused where content switching is natural, while developers are introvertly focused and content switching will hurt their work capacity.
Work is often hard enough as it is and people burn themselves out far too often when working in just one discipline. Combining them increase that risk a lot and if you care about the people you hire you should avoid putting them in that situation.
6. Set tiers internally and price accordingly
Finally, don't ask for unicorns or highly experienced people and offer peanuts. I rarely care about the financial side of things because I value other things and I love helping people, but if you ask for someone with special abilities or long experience, then understand that you get what you pay for. Asking for a lower price makes sense, but don't ask for a senior or someone with expert capabilities and offer them half or a third of what they normally cost.  You will just end up getting a junior with basic skills rather than an experienced unicorn...
I suggest you set tiers internally for all roles you have, or need. Grade then according to experience, competence, workload and then match them towards the value they provide. Make it into a five tier grade where tier 1 is the highest and tier 5 the lowest and every time you make a new ad, define what tier you are looking for. Not all ads are aimed towards tier 1 applicants, in fact I would say most are not. So just make sure you know what you are looking for and then price it accordingly.
 
Final thoughts
Writing ads are difficult, but the cost of getting the wrong person for the job can be far worse. You also scare away a lot of good applicants if your ad is considered bloated, dishonest or if you send out danger signs because of an unfortunate combination of keywords. Even if the ad is for a temporary position you want to make sure you get the right person, so put some effort into the ad. If it is for a permanent position, then it is very important that you put your soul into it.
I know a lot of people think that you will just put something together for the ad, and then we do the real recruitment during the interviews. The downside to that is that you may already have lost the unicorns or that perfect candidate with the ad.
So make it good.
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Atomic UX Research - band aid for poor documentation strategies

By 💫 Jimi Wikman ·
Atomic UX Research. Sounds like something amazing, doesn't it? Something that will fit right into the modular design and development processes in Atomic Design. Unfortunately it is just a fancy name for having a proper documentation strategy for UX Research made up by UX Designers who work in poorly structured workplaces.
When I first read the article "Foundations of atomic research", I had no idea what the person was talking about. Was it a process, a content strategy or maybe even how to present the findings. I looked up the Atomic UX Research further and found the article "What is Atomic UX Research?" and it seemed like it was all about how to organize the documentation of the findings.
I watched the video (added blow) where Daniel Pidcock try to explain this new, revolutionary way to organize data, and I was both amazed and a bit disturbed over the fact that the audience actually seemed to agree with this nonsense. The reason I felt that way is that there is nothing in this new made up word that have anything to do with UX. It's just common sense on how to manage documentation. Any documentation.
Anyone working with research should know that you always connect current research with relevant research that it is related to. It is also standard practice for anyone working with research to add metadata to make the research findable in different situations. Anyone working in UX research, especially towards the web, should know that data get old very fast and loose relevance very fast.
That is not how you work with any form of documentation that is supposed to be alive. If you make UX research then that data is ever-changing as you continue to learn and experiment. This does not warrant a new way of working, you just need to start working the right way. Proper documentation is always a part of research, as is traceability so you can understand where the conclusions come from and how you used it to formulate new theories to be tested.

The Atomic UX Research suggests that you should divide the research into smaller bits and then tag each type with metadata. The idea is that by doing that you can discover other data that is related to your research. If you have hundreds of theories going at once in multiple teams, or you want to bring in similar research on other systems or services then maybe that would be useful.
Then again, if you have that many experiments going, then the volume of data would be immense and you would have no way of knowing what data would be relevant. You would spend a ton of time on matching old experiments that probably will be obsolete as the design have already been updated since it was conducted.

This is the image used to illustrate the four main parts of the Atomic UX Research. Note that the structure start with the Experiment. Now it may be implied, but an experiment should be tied to a theory. What are we trying to prove and why do we think this is worth exploring should be the starting point for all research. While I think this may be implied, for me this is where this theory fails.
By having the theory as the highest level, all experiments fall under that theory. All theories are built on previous learnings so while there is no problem having the information structure dividing the content beyond experiments I think that if you ensure you have your theories in order you would not see many insights related to multiple theories at the same time.
Even if you have an additional level of information for insights you would not have multiple conclusions. The conclusion would be tied to the theory we are working with based on the result of the experiments we run to test that theory. In the event that we make findings not related to the theory we are testing, this would be marked in the conclusions as separate theories to explore at a later date.
My take on the Atomic UX Research approach is that instead of inventing new names, you should start working with research properly. UX Research follow the same basic structure as every other research field. In order for any research to have the desired effect you need to formulate theories, conduct experiments to test that theory, analyze the result and finally take what you have learned and form new theories and of course activities to improve the service or product you are doing UX on.
The result is documented in a searchable tool with metadata and connection to previous theories that support the decision to make further testing of the current theory. You do not need a new methodology for it, just follow the standard research praxis that has worked for many, many years. Doing random exploratory testing is not research. It is exploratory testing/discovery.
Atomic UX Research = UX Research.
 
 

IBM breaks up into two companies - splitting into two market leading companies

By 💫 Jimi Wikman ·
Last week IBM announced that the company would be moving some of its lower-margin lines of business into a new company and that IBM itself would focus on higher-margin cloud services. This comes after a long effort by IBM to diversify away from its legacy businesses.
IBM will list its IT infrastructure services unit, which provides technical support for 4,600 clients in 115 countries as a separate company with a new name by the end of 2021. The new company will have 90,000 employees and its leadership structure will be decided in a few months. This new company has no official name yet and is referred to as NewCo in IBM's marketing and investor relations material..
In a press release IBM state that they "will focus on its open hybrid cloud platform, which represents a $1 trillion market opportunity," while NewCo "will immediately be the world’s leading managed infrastructure services provider."
During an investor call, CEO Arvind Krishna, who replaced Ginni Rometty as CEO in April, acknowledged that the move was a "significant shift" in how IBM will work, but he positioned it as the latest in a decades-long series of strategic divestment. Krishna also said that IBM’s software and solutions portfolio would account for the majority of company revenue after the separation.
IBM, which currently has more than 352,000 workers, said it expects to record nearly $5 billion in expenses related to the separation and operational changes.
 

 

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