Knowit acquire Creuna - becomes the largest digital agency in the Nordics

The Swedish consultant agency Knowit acquire Creuna, a nordic digital agency and form the largest digital agency in the nordics. The combined work forces will be gathered under Knowit Experience. The acquisition is conditional on approval from the Norwegian Competition Authority, which is expected to be received during the fourth quarter of 2020.

Quote

- We see that the shift to digital business models is now even faster for our customers. With the strengthening of Creuna, our offer in digital transformation will be the strongest in the Nordic region, says Per Wallentin, CEO of Knowit.

- Our ambition is to be the leading agency in data-driven customer experiences in the Nordic region. With Creuna's expertise and passion for developing strong brands and user experiences, we further strengthen our position. At the same time, we will be an even more attractive employer with exciting development opportunities for our employees, says Fredrik Ekerhovd, Business Area Manager Knowit Experience.

- A merger of Knowit and Creuna is an offensive venture that will create fantastic career opportunities for our employees. We have common values and passion to help our customers build strong brands and help develop their digital business, says Torstein Harildstad, Group CEO Creuna.

How this will affect the market is still too early to predict. It will depend on how well Knowit matches Creunas way of working and what support will be provided in the merger. I suspect there will be some Creuna profiles moving on shortly, but in the end I think this should be a good match for Knowit. Just like Fjord was a good match for Accenture when I still worked for Accenture.

Read the full press release (in Swedish):

https://www.knowit.se/pressmeddelanden/knowit-forvarvar-creuna-och-blir-nordens-storsta-digitalbyra/