Search the Community
Showing results for tags 'sustainability'.
Ikea is making a bit of a splash recently with them announcing that they will not do the regular Black Friday sales and instead will buy back and resell products from their customers. This initiative called Buy Back Friday will happen in 27 of 31 markets globally between November 23rd to November 29th. When the rest of the world get ready for the biggest marketing campaign of the year, Ikea chooses to focus on a little different approach. The Buy Back Friday will focus on sustainability and not only will it reduce the number of things that are thrown away, it will also allow people to get