This weekend my company went to Croatia for a conference as Claremont and returned as Zington. This is yet another step in our journey to strengthen our brand for expanding out in the world. It feels good to have a new name to go with our new profile on top of our strong core values.
"We wanted a name that didn't mean anything but wasn't taken either, so we started looking. We are very pleased with the name and have had a transparency towards the employees during the process of the new name, although only about 50 people knew about the name." - Per Thörnkvist
This is of course a big step, but thanks to a transparent process led by our amazing Tharanga Kulamithra, I feel nothing but joy and pride over this change. It is an amazing transformation to be a part of to first build the new graphical profile and then make a brand change of this magnitude.
Now we move forward, towards a bright future where we take our culture and out values to the world.
We are Zington.