Daniel Pidcock

Hi Jim Of course you are right: Organisations should manage research knowledge properly... but they don't. I also think you have underestimated the challenge of managing data at enterprise scale. You say "This does not warrant a new way of working, you just need to start working the right way." That's fine for a small team or a single researcher but quickly breaks down for multiple teams let alone teams working across varying countries/products/brands. The basic atomic concept isn't new - I don't claim it to be, in fact I specifically call this out - but it is a new way of thinking for most orgs. It also sets out an easy to follow synthesis process that most find useful. Particularly it makes it possible to build a research system that scales even across organisations with many brands. Something that can't be done effectively with just basic meta-data. Would be very happy to explain in more detail why and how we achieved this. A 20 min talk from 2 years ago definitely only scratches the surface. 😘 Dan @ Glean.ly

Hi Jim Of course you are right: Organisations should manage research knowledge properly... but they don't. I also think you have underestimated the challenge of managing data at enterprise scale. You say "This does not warrant a new way of working, you just need to start working the right way." That's fine for a small team or a single researcher but quickly breaks down for multiple teams let alone teams working across varying countries/products/brands. The basic atomic concept isn't new - I don't claim it to be, in fact I specifically call this out - but it is a new way of thinking for most orgs. It also sets out an easy to follow synthesis process that most find useful. Particularly it makes it possible to build a research system that scales even across organisations with many brands. Something that can't be done effectively with just basic meta-data. Would be very happy to explain in more detail why and how we achieved this. A 20 min talk from 2 years ago definitely only scratches the surface. 😘 Dan @ Glean.ly