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I am a curious problem solver with a passion for understanding human behavior. It is my belief that an awesome product is one that not only is functional and usable but also meaningful to the user. The product is inline with the business goals and are using the right technique to get the job done. A great product or service should exceed your customers expectations and make them feel good using your products. When we put the user in the front seat and observe and learn we can build products and services that is actually meaningful to the user. When we design meaningful stuff, we have a good chance to provide a great user experience giving value to both users and customers. This is my passion, this is what I do as a consultant. UX in practical terms: Target group analysis Workshops, Ideation, Design studio, Stakeholder interviews Field observation and interviewing Effect mapping, Set up UX metrics Behavioral modeling (Personas, etc) Content strategy Concept creation Interaction design Usability testing Customer journey Prototyping UX in a more strategic role: Helping customers start up UX teams UX Roadmap. Presenting UX and how you can get ROI Business development and UX