Search the Community
Showing results for tags 'psychology'.
What makes them click? The only book that examines nonconscious forces behind user action on the Web. • • The only book that examines the intersection of psychology and user experience and why people take action on a web site. • Helps web designers and developers increase the effectiveness and conversion rates of their websites. • Author is an expert in the field and has been a keynote speaker at user experience and usability conferences. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
Studies have been performed that indicate in today’s modern society, many people who are considered to be highly intelligent prefer to be alone. The reasons behind this theory have to do with how our ancestors solved problems. Centuries ago, people worked together to solve problems. The “two heads are better than one” concept worked well since more heads meant more ideas and working together made things easier. Today, through evolution and the influx of technology, these concepts are somewhat outdated. Read the Article. Science Explains Why Very Intelligent People Prefer To Be Alone IAMFEARLESSSOUL.COM Do you prefer to be alone? Are you comfortable being alone? Learn why this is a good thing
Multitasking is a myth, says McGill University Psychology Professor Daniel Levitin. Switching focus across tasks comes at a neurological cost, depleting chemicals we need to concentrate. Levitin's latest book is "The Organized Mind: Thinking Straight in the Age of Information Overload" (http://goo.gl/hdavb8). Transcript - It turns out that multitasking is a myth. We think that we're doing a whole bunch of things at once. But we're not actually because the brain doesn't work that way. In a number of studies now have shown from Earl Miller's lab at MIT and others that what we're really doing is we're paying attention to one thing for a little bit of time and then another and then another and then we come back around to the first. And all of these are separate projects that are occurring in separate parts of the brain, they require a separate start time, a separate monitoring process. And you end up fractionating your attention into little bits and pieces, not really engaging fully in any one thing. All that switching across tasks comes with a neurobiological cost. It depletes resources. So after an hour or two of attempting to multitask, if we find that we're tired and we can't focus, it's because those very neural chemicals we needed to focus are now gone. There are some jobs that require, not multitasking because we know it doesn't exist but this kind of a rapid switching, I'm an air traffic controller, simultaneous translator at the UN, journalists, monitoring all these different things at once. And we can take a tip from the air traffic controllers who, as part of their duty cycle, are required after every hour and a half or two hours of work it's mandated that they take a 15 to 30 minute break. And that means an unplugged disconnected break where they go for a walk or listen to music, they exercise, something to restore all of the burned up neurochemicals. You might ask during this period of our evolution when there's all this information is the brain adapting and changing? And yes it is. The brain adapts and changes all the time. Evolution is happening all the time. Unfortunately it's rather sluggish. We talk about it in terms of evolutionary lag and generally speaking it takes about 20,000 years for the brain to catch up with the way the environment is in terms of how it's encoded in the genome. So 20,000 years from now our brains may have evolved to deal with it. In the meantime we have to employee strategies, just a little bit more self-disciplined then we currently use to filter out unwanted or unnecessary input. I'm not talking about never letting something frivolous or fun in, but I'm talking about adopting a kind of a habit of allowing yourself to focus on one thing at a time for at least a few hours a day.
Imagine for a moment that the world that you see around you is partially an illusion, a figment of your imagination constructed by your mind. Imagine that everything you think you know based on what you see is in fact a lie... We are all partially blind. There is a part of our eye that lack the ability to interpret the spectrum of light that it should then transfer to our brain to form images. This part of your eye is called scotoma, or the blind spot. Despite this physical fact you do not experience that a part of your vision is missing or even blurred. This is because your brain is compen