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Found 4 results

  1. What makes them click? The only book that examines nonconscious forces behind user action on the Web. • • The only book that examines the intersection of psychology and user experience and why people take action on a web site. • Helps web designers and developers increase the effectiveness and conversion rates of their websites. • Author is an expert in the field and has been a keynote speaker at user experience and usability conferences. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
  2. The design for Stadium was done by a design agency, but I was asked to do the design for the Checkout and My Pages. Based on the overall design I created the design for these sections according to the best practices and personal experiences I had regarding design for conversion (CRO). After the project I did a second round of optimizations based on findings since the first design. This was specially requested by Stadium and I did it on top of my normal work because of this.
  3. Created a new visual design for the start page och the B2B Ecommerce solution based on business need and UX principles.
  4. MQ fick en del kritik i när jag recenserade deras e-handel i Borås och när MQ påbörjade sin redesign så bad de om input på deras designtankar. Under två steg har jag gett min input på deras design och idag tittar jag på en betydligt mognare och tydligare e-handel från MQ. I Januari fick jag möjlighet att se över MQ's skisser och det märktes redan från början att MQ hade gjort sin hemläxa och var seriös med sin e-handelssatsning. Det var en genomtänkt design, men jag hade ändå en hel del synpunkter på förbättringar och förslag på förändringar. Under analysen kom frågan upp om Responsiv desig
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