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Showing results for tags 'ikea'.
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The owner of Swedish furniture retail giant Ikea has paid $22.5 million for a minority stake in white label buy now, pay later player Jifiti. Made through the investment arm of Ingka Group, the deal builds on an existing partnership between Jifiti and Ikea, which has 389 stores and a an e-commerce presence in 32 countries.
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Ikea is making a bit of a splash recently with them announcing that they will not do the regular Black Friday sales and instead will buy back and resell products from their customers. This initiative called Buy Back Friday will happen in 27 of 31 markets globally between November 23rd to November 29th. When the rest of the world get ready for the biggest marketing campaign of the year, Ikea chooses to focus on a little different approach. The Buy Back Friday will focus on sustainability and not only will it reduce the number of things that are thrown away, it will also allow people to get some furniture at a pretty low cost. The fact that you get store credit for the things you turn is also a great way to give people a bit extra before Christmas. Personally I think this is a great example on how you can have great marketing while also making a good impact on the world. Ikea get two thumbs up from me.-
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Ikea is making a bit of a splash recently with them announcing that they will not do the regular Black Friday sales and instead will buy back and resell products from their customers. This initiative called Buy Back Friday will happen in 27 of 31 markets globally between November 23rd to November 29th. When the rest of the world get ready for the biggest marketing campaign of the year, Ikea chooses to focus on a little different approach. The Buy Back Friday will focus on sustainability and not only will it reduce the number of things that are thrown away, it will also allow people to get some furniture at a pretty low cost. The fact that you get store credit for the things you turn is also a great way to give people a bit extra before Christmas. Personally I think this is a great example on how you can have great marketing while also making a good impact on the world. Ikea get two thumbs up from me. View full blog article
