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Digital expert with extensive experience in driving online sales for well-known global consumer goods companies. What is driving me? Understanding online users behaviour and then turning these insights into increased online sales with high ROI. I am a strong supporter of data-driven mindset and staying always abreast of industry changes. Cross-cultural work environments that are not change-resistant intrigue me the most. Specialties: Ecommerce, AdWords, Content management and SEO, Digital Strategy, UX, Conversion Optimisation, Digital Key Performance Indicators