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    User Story Mapping - a great tool for business analysis

    Jimi Wikman

    User Story Mapping is something that you probably have heard about if you work as product owner, business analyst or requirement analyst. It is a great tool for quickly break down customer journeys into system areas to map out work. The trick however is to use it where it is useful, which is in the business process when working with business analysis.

    I often see people presenting User Story Mapping as a requirement tool, or even something that is useful for development as a backlog tool. This is usually suggested by business analysts and managers such as product owners, which makes sense because it is for them User Story Mapping is actually useful. Unfortunately it makes no sense for a developer since code are not following a customer journey.

    Easy Agile User Story Maps for Jira

    For development, it is often very difficult to map things into a User Story Map. This is especially difficult for backend development where a lot of the work never even is seen by the end user. This causes some issues, not because User Story Mapping is bad in any way, but because it is defined on a user story level, when it is actually a process above the user story level.

    For me this process is best used on the business side to map out features by the product owner and the Business Analyst. This is where the User Story Map truly shines, making it easy to understand where in the customer journey certain features live in a visual way. That is not to say that it has no value to a developer, quite the opposite. It is very useful to understand what feature you are working on and where it fit in the flow of things.

    It is just not what is important for the development itself.

    When it comes to the development itself you still want to have well-defined user stories in the form of work orders and acceptance criteria. Each user story also need to be small enough to be possible to complete within one increment (one sprint) and in most cases you will find that the user stories presented in the User Story Map are way too big for that.

    I would actually suggest to not use the term user story mapping since that to me is misleading. I would instead call it User Feature Mapping to avoid confusion.


    Try it!

    You can use this purely analog by mapping up a customer journey on a white board and then use that with stickies, or you can take advantage of apps in Jira for example. My two favorites are Easy Agile User Story Maps for Jira by Easy Agile and Agile User Story Mapping Board for Jira by DevSamurai. Both are great tools that will give you the tools you need to get started with User Story Mapping.



    • DevSamurai

      DevSamurai, Inc is an IT services firm based in Japan and APAC. We provide DevOps, system development services and solutions such as Robotic Process Automation (RPA), AI Chatbots to automate business and IT processes
      We help customers to transform IT to the next level with the latest cloud computing platform, DevOps tools and best practices. Our team provide industry leading consulting expertise, service delivery, cutting edge products and solutions to all steps of Software Development Life Cycle (SDLC). Our Robotic Process Automation (RPA) and Chatbots solutions also empower organizations to automate business processes. We free customers from repetitive tasks to only focus on producing valuable outcomes.
    • Easy Agile

      Easy Agile products help software development teams effectively deliver quality solutions to their customers. They are a team that wants to see their customers achieve their desired outcomes (not merely output). And for their part, they recognize that perfection is unattainable and are striving to continuously improve. They also create tools for
      agile software development teams so that they can make their customers successful.
      Easy Agile build simple and collaborative story maps in Jira, and focus development on providing value to your customers fast and often. The company delivers high-quality program management, roadmapping and story mapping add-ons for Jira.
      Easy Agile was founded in 2015 and is headquartered in Wollongong, New South Wales, Australia.

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    • Articles

      Photo by slon_dot_pics from Pexels

      About the Author

      Jimi Wikman is an experienced and much appreciated consultant that have worked as team lead, scrum master and project manager for many years. He is also a popular work process designer and educator with a specialty in the Atlassian products. With more than 25 years practical experience as a frontend developer, graphic designer, tester and requirement analyst he knows the pain and pleasures of what the teams face on a daily basis.

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