Ikea is making a bit of a splash recently with them announcing that they will not do the regular Black Friday sales and instead will buy back and resell products from their customers. This initiative called Buy Back Friday will happen in 27 of 31 markets globally between November 23rd to November 29th.
When the rest of the world get ready for the biggest marketing campaign of the year, Ikea chooses to focus on a little different approach. The Buy Back Friday will focus on sustainability and not only will it reduce the number of things that are thrown away, it will also allow people to get some furniture at a pretty low cost. The fact that you get store credit for the things you turn is also a great way to give people a bit extra before Christmas.
Personally I think this is a great example on how you can have great marketing while also making a good impact on the world. Ikea get two thumbs up from me.
Every year, millions of pieces of old furniture are thrown away. So on Black Friday, we’re buying back old IKEA furniture to give it another life. That’s a better deal for the planet. For more information on the Buy Back service, visit your local IKEA site. Terms and conditions apply.