Industry: Retail, sports
Role: Digital Designer
The design for Stadium was done by a design agency, but I was asked to do the design for the Checkout and My Pages. Based on the overall design I created the design for these sections according to the best practices and personal experiences I had regarding design for conversion (CRO).
After the project I did a second round of optimizations based on findings since the first design. This was specially requested by Stadium and I did it on top of my normal work because of this.
Technique/Method: Photoshop, workshops, UX, Neurowebdesign, Conversion rate optimization
Customer Value: i created a checkout process that streamlined the checkout experience, which resulted in good conversion of sales.