By
Jimi Wikman,
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By Jimi Wikman
I was the team lead for the front end development team doing the redesign of all H&M brands on the new Hybris platform. Working with H&M we needed to build a new way of working within Accenture as we had 3 companies that had never worked together before: Fjord, Brightstep and Accenture Italy. I built a completely new delivery workflow from design to frontend and then to backend in Jira and Confluence. In total I spent over 500 hours building and training the teams with great result. This was extra difficult due to the fact that we built design for 6 brands and one was under NDA and not open to Fjord for one of the projects. We also built a pattern library so we could work according to atomic design for both development and design. This was accompanied by a delivery pipeline to the backend team for a very smooth development process.
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By Jimi Wikman
As soon as you step into the office of a company you can sense what kind of company it is. It's in the decoration, in the way people dress, the body language and in the eyes of everyone working there. That is because great companies have great attitude that go beyond just doing great work. It's a passion and a love for what they do that no amount of skill or hard work can match.
I am sure you have felt it many times stepping into an office regardless of what business you are visiting: The stale and boring office where work is the only thing that matters where silent people stare at their computer screens with faces of stone that indicate a high performance company with little to no love for their employees. The bright and a little messy office where people talk and laugh, walking around with that enthusiastic light in the corner of the eye indicating a passionate company who cares about their employees.
It's a vibration in the air, a smell of freshness and a soft light that seem to be around everyone that works there. It is as if everyone is just full of life and creativity. It is in companies that can maintain that passion that you will find the best value because everyone will go out of their way to make sure their clients not only get what they think they want, but also that they get what they need.
It is also in these companies where change is always welcome and even encouraged. New ideas are born spontaneous without fear of rejection, no matter how silly or strange and everyone are open about their opinions on how things can be improved. This is where the employees come early and leave late and it's in companies like this where not all work is being charged because the people will work on it even when they are no longer at work. Not because they have to, but because they want to.
I have had the great fortune of working for several companies having this great attitude. I also work with clients that have this same great attitude and the thing that they all have in common is that its easy to make changes and people are passionate and willing to make things better. These are the companies that grow and become successful, not because of the products or services they sell, but because people will go above and beyond to make success happen.
I have also worked for companies that are the opposite. Stale and almost impossible to make changes happen, even if it's obvious to everyone that change is a necessity. Companies that treat people like numbers in a spreadsheet that use protocol and rules as ways to make others feel bad because they themselves are unhappy at work. The employees in these companies will never go the extra mile because they have learned that no one cares if they do and their passion have all but died inside them.
So the next time you consider doing business with another company think about what you want from that business arrangement. Do you want someone that will just give you want you ask of them even if it may not be the best solution, or do you want someone that will be passionate about giving you the best possible solution, even if it's not exactly what you ask for?
Do you want a silent grey production machine or someone that will work with you to get the best possible solution for your business?
Greatness is just around the corner, you just need to have the courage to go for it.
View full blog article
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By Jimi Wikman
As soon as you step into the office of a company you can sense what kind of company it is. It's in the decoration, in the way people dress, the body language and in the eyes of everyone working there. That is because great companies have great attitude that go beyond just doing great work. It's a passion and a love for what they do that no amount of skill or hard work can match.
I am sure you have felt it many times stepping into an office regardless of what business you are visiting: The stale and boring office where work is the only thing that matters where silent people stare at their computer screens with faces of stone that indicate a high performance company with little to no love for their employees. The bright and a little messy office where people talk and laugh, walking around with that enthusiastic light in the corner of the eye indicating a passionate company who cares about their employees.
It's a vibration in the air, a smell of freshness and a soft light that seem to be around everyone that works there. It is as if everyone is just full of life and creativity. It is in companies that can maintain that passion that you will find the best value because everyone will go out of their way to make sure their clients not only get what they think they want, but also that they get what they need.
It is also in these companies where change is always welcome and even encouraged. New ideas are born spontaneous without fear of rejection, no matter how silly or strange and everyone are open about their opinions on how things can be improved. This is where the employees come early and leave late and it's in companies like this where not all work is being charged because the people will work on it even when they are no longer at work. Not because they have to, but because they want to.
I have had the great fortune of working for several companies having this great attitude. I also work with clients that have this same great attitude and the thing that they all have in common is that its easy to make changes and people are passionate and willing to make things better. These are the companies that grow and become successful, not because of the products or services they sell, but because people will go above and beyond to make success happen.
I have also worked for companies that are the opposite. Stale and almost impossible to make changes happen, even if it's obvious to everyone that change is a necessity. Companies that treat people like numbers in a spreadsheet that use protocol and rules as ways to make others feel bad because they themselves are unhappy at work. The employees in these companies will never go the extra mile because they have learned that no one cares if they do and their passion have all but died inside them.
So the next time you consider doing business with another company think about what you want from that business arrangement. Do you want someone that will just give you want you ask of them even if it may not be the best solution, or do you want someone that will be passionate about giving you the best possible solution, even if it's not exactly what you ask for?
Do you want a silent grey production machine or someone that will work with you to get the best possible solution for your business?
Greatness is just around the corner, you just need to have the courage to go for it.
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By Jimi Wikman
One of the biggest challenges when it comes to how to present your product on the product page is not how to actually show the product, it is how to sell it. I constantly see product pages with tons of bells and whistles. There are multiple product pictures or perhaps even a 3D model which is now getting more common. There are splashes for sales, discounts and campaigns. There are social media links and sharing capabilities. There are reviews, some better presented than others, and there are product attributes.
The thing that I rarely see is: the selling text. How many e-commerce sites have you visited and looked at a nice product only to be served som SEO optimised text that just spit out keywords and attributes? Imagine for a moment that you ventured into a store and you see that same product. You walk up to it and just as you do that a sales clerk come up to you and start to talk:
“ Stainless steel watch featuring textured dial border, contrasting chronograph subdials, and pebbled leather band with stitching.
Quartz movement with analog display. Protective mineral crystal dial window.
Features buckle closure, date window, stick hour markers, and blue second hand.
Water-resistant to 300 feet (100 M): suitable for snorkeling, as well as swimming, but not diving.”
I bet your first reaction would be to wonder why the sales clerk talk like that and then you would probably feel a bit uncomfortable because you would suspect that the person is a robot. No one talk like that, it’s simply not a very human like way to communicate. You probably already know that psychologically we tend to like things we can relate to, like people with similar taste in music, clothes or that look like us. Imagine if we instead write the text like if a real person would speak to us and see what happens:
“This beautiful stainless steel watch have a nice textured dial border and the armband is actually handmade in Verona, Italy, that’s why the stitching have that special look. It was designed by the famous artist named Bruno DiMalo who is famous for his attention to the finest details and for his glass sculptures that are featured in many fashion magazines in Italy. In this particular piece he added contrasting chronograph subdials and a protective crystal dial window.
The rumor has it that this watch was designed as a gift for a famous Italian actress and that is why the second hand is sapphire blue, just like her eyes, but also because of her love for the sea. Because of that love for the sea this fine watch can be used in water, but you should not dive too deep with it.”
Suddenly we weave a story around the watch and if I have done my research on my customers this text should attract the customer and s/he can probably picture the city of Verona or some other Italian city in the mind. We add a feeling of luxury by tossing in words like handmade and then connect it’s origin to a celebrity. All of a sudden the selling text sound more appealing, even if I did not put a lot of effort into it. A skilled copywriter can surely do much better than this and it does not have to take a lot of time to write.
So why not make a test, right now. Pick say 5 products that you are already measuring conversion for and re-write the selling text and weave a story around the product with the use of basic copywrite techniques. Match the story to fit your best selling usergroups and see what happen! If you do it right you should see a nice increase in conversion as you connect to your users, just by writing as a human and not as a robot.
If you do, please let me know how your experiment turned out!
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By Jimi Wikman
As I am leaving the current project, due to the fact that I am leaving for another company, other people are taking over my duties and I get less and less involvement in the work that I used to hold together as the spider in the web.
This is very difficult as I am used to be the one in the center of all things and now I am on the outside. The new team lead do things differently and the process of change always leave a residue of confusion and every fiber in my body just want to step in and "fix" things.
The thing is that there is nothing to "fix", it's just change and the fact that I no longer sit in the center of the project any more. The new team lead have things well under control and the project is doing just fine without me.
The realization that you really are not that important is both liberating an a bit sad. On one hand I am glad because it means that I have succeeded in making myself obsolete and the team no longer have need of my guidance. They work just fine without me following the processes and workflows we have built together.
On the other hand I feel a bit like a parent no longer being needed by their children and they move from home. Just in reverse as I am the one leaving. It's a bit sad to realize that you will no longer be the one they come for when they need help or the one they turn to for advice and comfort.
While this is a strange and sometime uncomfortable situation it is also a great opportunity to observe and learn from the new team lead and also to lift my gaze and look at things outside my part of the project. It's quite interesting and it's a very good learning experience, especially when you can pick up on body language. I see so many things now that I have not yet had time to observe before and it give me a wealth of new insights.
So I am in a position right now that feels a bit weird, mostly because I am not just leaving the project, but the company as well. It's also sad as I have to much time to think about how much I will miss my team and my co-workers when I leave.
Have you ever been in the same position and what did you learn from that?
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