pantone [Article] Pantone Color of the Year 2020

[Jimi Wikman]

Every year Pantone present a color to represent humanity’s hopes and aspirations for the coming year. Each year it stir some controversy, like last years Living Coral (PANTONE 16-1546) that caused quite the stir. This year the Pantone selected is the Classic Blue (PANTONE 19-4052).

 

"Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

 

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A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

 

 

To me this feels like a "safe" color after last years debate about the coral reef and the Living Coral (PANTONE 16-1546) choice. Still it will be debated and argued heavily as always I suspect. Personally I think it's a good choice. It's calm, solid and as I said, safe. Not a bad choice in a day and age where chaos seem to reign unchecked...

What do you think? Is it a good choice?

 

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