By + Kathy Tavlariou
Digital expert with extensive experience in driving online sales for well-known global consumer goods companies.
What is driving me? Understanding online users behaviour and then turning these insights into increased online sales with high ROI. I am a strong supporter of data-driven mindset and staying always abreast of industry changes. Cross-cultural work environments that are not change-resistant intrigue me the most.
Specialties: Ecommerce, AdWords, Content management and SEO, Digital Strategy, UX, Conversion Optimisation, Digital Key Performance Indicators
By ©Jimi Wikman
The design for Stadium was done by a design agency, but I was asked to do the design for the Checkout and My Pages. Based on the overall design I created the design for these sections according to the best practices and personal experiences I had regarding design for conversion (CRO).
After the project I did a second round of optimizations based on findings since the first design. This was specially requested by Stadium and I did it on top of my normal work because of this.
By ©Jimi Wikman
Today the Swedish company Teknik Magasinet filed for bankruptcy after failing their reconstruction. It is one of several Swedish companies that have failed recently and many other are struggling at the moment. With tougher competition, changes in peoples buying habits as well as more expensive rent I think we will see more brick and mortar based companies fold in 2020.
After a few rough years for Teknik Magasinet and with a reconstruction started in the summer of 2019 they finally gave up the struggle and filed for bankruptcy. The company that started in 1989 have had a tough time adjusting to the new times, just like many other older companies. They did a push for E-commerce and had some success in 2018, but lower number of customers in the physical stores and raising rents did nothing to help the difficult situation.
While Teknik Magasinet has filed for bankruptcy on January 15th they have looked into the possibility to have someone else take over the business. So far no one has stepped forward, but there is still hope that TeknikMagasinet will survive in one for or the other.
As sad as this is it does not come as a surprise. We see many companies struggle with making ends meet these days. It is easy to blame the death of old companies on the rise of E-commerce, but there is more to it than that. That is a topic for another time however and for now we say goodbye to Teknik Magasinet and thank them and all their employees for the services these last 30 years.
By ©Jimi Wikman
In the past 5 years I have been living my dream. I have been through a journey that far surpass all my dreams and I find myself in a position where I can look back with a happy smile and a heart filled with satisfaction. This is when I take the next step and try new things.
I started almost 5 years ago as a Neurowebdesigner and since then I have held positions as designer, tester, project manager and many more. I have worked with large and small companies and I have had the privilege to work with some of the best minds in the world. It's safe to say that I have been truly blessed being able to learn from such greatness.
As this summer begun I felt it was time for a change. For far to long have i restricted myself in terms of writing about my work, or rather the fields in which I do work as the work itself is mostly classified. I have my personal page where I so far have mixed personal topics with my professional topics. It has always bothered me a bit to not be able to have those separate and I have had a vision in my mind of what I want to do.
Now it's time to make reality of that.
In the past few days I have started to build the new website and after almost a week of tinkering I feel I am closing in on something that resemble what I want. It's a big site and the concept of building it around hubs of information and not in the standard blog-like fashion still feel a bit strange, but in a good way.
I build this new site on Wordpress of course with Buddypress and BBpress as the community base, but it's the concept of hubs that makes it really fun to work with.
I have divided the site into my areas of interest: Code, Design, E-commerce, Leadership, Quality, Security, Strategy and Tech. These will be the focal points of the site and then each area will be divided into additional hubs.
For example I have a hub under Code called Code IDE which list the different IDE's like Webstorm. This hub will act as a list, while the Webstorm Hub will be a full hub with ratings, news, videos and so on.
It's a bit abstract right now until I get things going, but I have the idea ready so now I just need to start adding content and fix the design.
This new project that I call omniconsultant.se is just the first change of many coming my way this fall. I have another great surprise to share in a few weeks, but i need to keep it under wraps a little longer due to a promise.
I will write here about the changes and if you feel like it, please follow me here or join me at omniconsultant.se. You can also follow Omniconsultant here on Linkedin and on Facebook of course.
So, until next time...have a great summer!