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  • The Software Centre, Wilford Road, Nottingham, England, NG11 7EP, United Kingdom Founded: 1987 Employees: 51-250 affinity@serif.com +44 (0)115 9142000

    Serif
    (0 reviews)

    Industries:software , 52 views, 0 comments

    Our Story

    We started out in 1987 developing creative software for Windows and built up a decent suite of apps over a 20-year period. But there were problems. Apart from these legacy apps being locked into Windows, they were becoming bloated, hard to maintain and the core foundation of them was not built with consideration of the latest developments in hardware.

    So, we decided to start again. We threw all that old code away and began development of the Affinity range from scratch. It was a big gamble and turned into a massive project - it took the best part of 5 years from writing the first line of code to releasing Affinity Designer, our first Affinity app, in October 2014.

    Since then we’ve not looked back. We’ve now got a full creative suite of applications covering photo editing, desktop publishing and graphic design which have won the biggest awards available in the industry and have been adopted by over a million customers worldwide.

    This success has been great, but our main focus remains on pushing the boundaries of what is possible with creative apps. We love doing what we do, and we are just getting started.

    • Affinity Photo

      Trusted by professionals
      Affinity Photo has become the first choice for photography and creative professionals around the world, who love its speed, power and precision. Born to work hand-in-hand with the latest powerful computer technology, it’s the only fully-loaded photo editor integrated across macOS, Windows and iOS.
      Performance and power
      The raw power under the hood of Affinity Photo will leave you amazed at how quickly you can work. Watch your edits render in real time and dive into the huge toolset, tailored to the demands of a professional workflow.
      + Live, real time editing + Massive image support (100+ Megapixels) + Super smooth pan and zoom at 60fps + Open and edit PSD and PSB files + PSD smart object import + Support for the most complex vector docs + Studio presets for the UI layout and other timesaving tools Flawless retouching
      Whether you want to make quick corrections, or spend time on a detailed retouch, Affinity Photo has a complete set of retouching tools and dedicated features to help.
      + Smooth and retouch skin with frequency separation + Dodge, burn, clone, patch and blemish removal tools + Dedicated liquify workspace for sculpting features + Remove unwanted objects with the magical inpainting brush + Correct color casts, enhance infrared imagery and augment live filters with new divide blend mode Incredible live filter layers
      Effects like blurs, lighting, distortions and perspective corrections can all be applied as non-destructive live filter layers. This means you can erase away from them, mask them, reorder them and adjust parameters at any time. It’s a completely new way to work.
      + Add filter effects non-destructively + Apply to single layers or over a whole layer stack + Mask and erase areas after they have been applied + Add live liquify layer + Live full resolution preview at all times Full RAW Development
      Shoot in RAW and enjoy an end-to-end 16-bit, super smooth experience in Affinity Photo. Bring out all the details, and control those finer corrections to take that perfect shot to another level.
      + Professional lens corrections + Adjust exposure, blackpoint, white balance and much more + View histograms, blown highlights, shadows and tones + View and edit EXIF information + Best in class noise reduction and hot pixel removal + Import XMP files (metadata only) + Edit metadata + Batch copyright and rights information Breathtaking compositions
      With support for limitless layers, Affinity Photo provides a full library of adjustments, effects and live filters, all of which can be grouped, clipped, masked or blended together to create incredibly complex image compositions.
      + Unlimited layers + Layer effects + Live blend modes + Mask & clipping layers + Vector and text tools Beautiful brushwork
      Affinity Photo’s super smooth brush engine and advanced dynamics offers the most fluid and natural painting experience available.
      + Huge library of brushes included + Create custom brushes with advanced dynamics + Combine multiple brushes together in a single stroke + Full support for Wacom and other graphics tablets + Full support for Apple Pencil (iPad version) + Import .abr brush files + Create brushes from current pixel selection Refined selections
      Achieve a level of accuracy you never thought possible with Affinity Photo’s advanced selection refinement algorithms. Whether cutting out objects, creating masks or selectively applying adjustments, you can make extremely precise selections – even down to individual strands of hair – with ease.
      + Selection brush & magic wand + Marquee and lasso tools + Advance selection refinement + Paint to select + Pen tool Stunning HDR
      Affinity Photo’s HDR algorithm creates incredibly natural-looking images enabling you to unlock the full dynamic range of the scene. You can work natively with the full 32-bit image, or use extensive tone mapping facilities for beautiful results.
      + Unlimited source images + Full tone mapping controls + Merge directly from RAW + Alignment and perspective correction Focus merge
      Expertly merge multiple images taken at different focal distances for detailed macro photography results. Affinity Photo takes care of the alignment and completes a deep analysis to determine the best areas of each image to use.
      Path text
      Explore a range of diverse typographical designs by adding text along a path. Create a path from any line, curve or shape drawn with any of the line or shape tools.
      Pattern layers
      Add a fixed size bitmap layer that repeats across your entire document. These pattern layers can be painted on, masked, manipulated with filters and transformed non-destructively – all while you watch the resulting pattern come to life in real-time.
      32-bit workflow
      The only photo editing tool to offer full end-to-end 32-bit workflow for working on HDR images, renders, textures or exports from 3D software.
      + OpenEXR and Radiance HDR support + Import OpenColorIO configurations + HDR / EDR monitor support Any device, anywhere
      The first professional photo editing application with full editing power and 100% file format compatibility across Windows, Mac and iPad allowing you to work with the same file across any device.
      • 0 comments
      • 71 views
    • Affinity Designer

      The design revolution
      Optimized for the latest tech on Mac, Windows and iPad, Affinity Designer is setting the new industry standard in the world of design. Best in class for creating concept art, print projects, logos, icons, UI designs, mock-ups and more, it’s already the top choice of thousands of professional illustrators, web designers, game developers and other creatives who love its silky-smooth combination of vector and raster design tools.
      Serious business
      No bloat, no gimmicks, just all the tools you need, implemented how you always dreamed. Affinity Designer is a stripped back, pro-end workhorse that will always get your job done.
      Fast and glorious
      Affinity Designer was created to thrive on the electric pace of the latest computing hardware. Live, responsive and incredibly fluid, it’s simply a joy to use.
      + Pan and zoom at 60fps + Live gradients, effects and adjustments + Real time blend mode previews + All transforms and curve edits previewed live As complex as you like
      The engine behind Affinity Designer is built to handle huge documents so you can be confident in adding all those tiny details without any compromise to performance.
      + Optimized for documents of any complexity + Handle 1000s of objects with no lag + Organize with layer groups and color tagging + Live outline view for accurate selections Vector or raster, you decide
      Switch between full featured vector and raster workspaces with a single click. Add raster brush texture to your illustrations, edit single pixels on icons, mask and add grain to your crisp vectors, enclose and clip pixel layers and more — it’s true creative freedom at your fingertips.
      Timesaving functions
      The UI has been created to give you the best user experience possible so you can spend more time creating. Timesaving tools such as Select Same and Select Object allow you to efficiently match attributes or select all objects of a certain type for easy editing, while studio presets for the UI layout allow you to save your favorite workspace setups for different tasks and easily switch between them.
      Any device, anywhere
      Whether on Windows, Mac or iPad, the file format is exactly the same. This gives complete freedom to seamlessly work across your (or your team’s) different devices with the same file.
      Color control
      Work in RGB or LAB color spaces - even up to 32-bits per channel. Plus if you’re designing for print, pantone support, end-to-end CMYK and ICC color management are built in as standard.
      Rock solid vector tools
      Affinity Designer is full of tools meticulously developed for achieving high productivity, while maintaining 100 percent accurate geometry.
      + Comprehensive vector toolset + The best pen & node tool available + Pencil and brush stabilisation + Non-destructive Boolean operations + Powerful contour tool Powerful contour tool
      Effortlessly add a contour to any object or increase the width of single open curves. It’s an easy way to create abstract shapes or an offset path — great for various architectural purposes or for making a logo or print file for a sticker.
      Advanced grids and guides
      The options you have for setting up grids and guides is almost unlimited. Whether it’s a standard grid pattern, or full isometric with multiple planes, you have full control over spacing, sub-divisions, gutters, angles and more.
      + Column and page guides + Isometric grids and planes + Auto-alignment tools + Pixel snapping and alignment One million+ percent zoom
      This is what we mean by power. From the beginning we developed our engine to work to floating point accuracy. What does this mean? 1,000,000% zoom!
      Unlimited artboards
      Layout all your screens, pages, menus and other items in a single project across any number of artboards. Export artboards, or any individual elements in your designs, with a single click.
      + Create artboards of any size + Choose from preset device sizes + Output full artboards or elements in any format + Export at 1x, 2x and 3x resolution in one operation Linked symbols
      Symbols allow you to include unlimited instances of the same base object across your project. Edit one, and the rest update instantly. It’s easy to create multiple versions of symbols with some attributes detached, or even have symbols within symbols to allow some really innovative ways to speed up your workflow.
      Live pixel preview
      Pixel perfect designs are assured by viewing your work in pixel preview mode. This allows you to view vectors in both standard and retina resolution, giving you a completely live view of how every element of your design will export.
      Sophisticated typography
      Whether working with artistic text for headlines, or frames of text for body copy, you can add advanced styling and ligatures with full control over leading, kerning, tracking and more. At any time convert your text to curves to take full control and produce your own exquisite, custom typography to add serious impact.
      + Comprehensive OpenType support + Artistic text and text frames + Character and paragraph styles + Flow text along any path Professional output for print, screen or collaboration
      Advanced file support is at the core of the back-end technology behind Affinity Designer. All the major image and vector file types are supported, including PDF/X4, EPS, SVG and PSD support.
       
      • 0 comments
      • 52 views
    • Affinity Publisher

      Fluid publishing powerhouse
      Optimized for the latest tech on Windows and Mac – and chosen by Apple as its Mac App of the Year – Affinity Publisher is the next generation of professional publishing software. From books, magazines and marketing materials, to social media templates, website mock-ups and more, this incredibly smooth, intuitive app gives you the power to combine your images, graphics and text to make beautiful layouts ready for publication.
      Spectacular layouts
      With essentials like master pages, facing page spreads, grids, tables, advanced typography, text flow, full professional print output and other amazing features, Affinity Publisher has everything you need to create the perfect layout – whatever your project.
      + Double page spreads + Live master pages, including nested master pages + Image frames with intelligent scaling options + Text wrapping with fine padding control + Custom shaped text frames + Link multiple text frames together across your document + Advanced guides, grids and snapping + Tables and custom table formats + Create and share templates across apps and devices Text to match the power of your words
      Free yourself from the constraints of tired, traditional text layouts. Let Affinity Publisher help you visualise your text in creative new ways and flow it seamlessly through your document.
      Perfect graphics
      Whatever the brief calls for, you can rely on Affinity Publisher to handle all the standard file types you’d expect, leaving you free to create the most ambitious, content-rich combination designs, pulling in raster or vector assets from multiple sources.
      + Link or embed images with full resource manager + Place PSD, AI, PDF, JPG, TIFF, PNG or Affinity files + Pin graphics to float or be placed in line with your text + Collect linked resources + Support for the most complex vector docs + Convert pixel layer to image node Fine tune your images
      Ensure your images match the brilliance of your layout. Affinity Publisher comes with a full collection of powerful, non-destructive adjustment layers to make crucial image corrections right there in your document.
      Advanced design tools
      Create and edit vector graphics in your layout using the powerful pen, node and comprehensive shape tools – all with fine control over gradients and transparency.
      + Precision engineered pen and node tools + Linear, conical, radial and bitmap fills + Boolean operations to add, subtract, combine and divide shapes + Add layer effects including shadows, glows and bevels Package
      Collate your document alongside all used image and font resources into a folder. This can then be easily transferred to another system to aid collaboration or for print production.
      Data merge
      Easily integrate text and image links into your document by merging from an external data source (Text/CSV, JSON and Excel files are currently supported). Perfect for creating certificates, business cards, badges, tickets, form letters, envelopes and catalogues.
      Live preflight checking
      Customize the all new Preflight panel to receive live warnings for possible errors in your document, including poor image resolution, bleed hazards, overflowing text, spelling errors, missing images or font resources, and more.
      Unrivalled compatibility
      Import and export to all major raster and vector files, including layered PSD, PDF and EPS formats.
      Full color control
      Affinity Publisher can handle RGB, LAB, grayscale and CMYK color spaces, with advanced control over professional color requirements for print.
      + End-to-end CMYK + Spot color support + Pantone library included + ICC color profiles Professional output
      Pantone support, end-to-end CMYK and ICC color management are just part of it. You can also open, edit and output PDF/X files, set overprint controls and add bleed, trim and crop marks for press-ready output.
      Complete integration of Affinity apps
      With Affinity Publisher, you can directly link to your other Affinity apps through StudioLink. The first technology of its kind, this revolutionary feature takes the pain out of publishing by allowing you to instantly switch to the advanced photo editing features of Affinity Photo and precise vector tools of Affinity Designer without ever leaving the app. It’s the most fluid workflow ever conceived in a creative suite of applications, and the reason we named our apps Affinity.
      • 0 comments
      • 52 views
    • Affinity 1.9 is here - all apps get new features and improvements

      Serif, the company behind the popular apps Affinity photo, Affinity Designer and Affinity Publisher announced their big 1.9 version release yesterday. All apps, on all platforms, are getting new features and several improvements to start off the new year. The 1.9 version release is available for free.
       
       
      There are some great new features in this release, and it is clear that the Affinity series are aiming to position itself as a competent and financially attractive alternative to Adobe.
      Here are some highlights from the 1.9 release available now:
      Affinity Photo
      liquify adjustments as live, maskable layers. substantial improvements to its RAW engine new linked layer functionality, path text a new mode to control the stacking of astrography images Affinity Designer
      a new contour tool ability to place linked images and resources reducing file size simplifying collaborative working Affinity Publisher
      IDML import will be noticeably faster the new Package feature Placed PDFs can now be set to ‘passthrough’ ...and much, much more!
       
       
      All Affinity apps are currently available with 50% discount as an initiative to support the creative community during COVID-19, from affinity.serif.com.
      • 0 comments
      • 204 views

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