Jump to content
Search In
  • More options...
Find results that contain...
Find results in...

Conversion Optimization


3 books

  1. Neuro Web Design

    By Susan Weinschenk

    What makes them click? The only book that examines nonconscious forces behind user action on the Web. • • The only book that examines the intersection of psychology and user experience and why people take action on a web site. • Helps web designers and developers increase the effectiveness and conversion rates of their websites. • Author is an expert in the field and has been a keynote speaker at user experience and usability conferences. Why does someone decide to buy a product online or regist

    • Published on 2009
    • 147 pages

    0 comments

       (0 reviews)

    Updated

  2. How to Get People to Do Stuff

    By Susan Weinschenk

    We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do t

    • Published on 2013
    • 224 pages

    0 comments

       (0 reviews)

    Updated

  3. 100 Things Every Designer Needs to Know about People

    By Susan Weinschenk

    In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findi

    • Published on 2020
    • 256 pages

    0 comments

       (0 reviews)

    Updated

×
×
  • Create New...