Jimi Wikman is an experienced and much appreciated consultant that have worked as team lead, scrum master and project manager for many years. He is also a popular work process designer and educator with a specialty in the Atlassian products. With more than 25 years practical experience as a frontend developer, graphic designer, tester and requirement analyst he knows the pain and pleasures of what the teams face on a daily basis.
Linkedin adds pronouns and video - is it really what we need?
LinkedIn has recently announced some additions to their services that has been received with some skepticism. While I understand the thought behind adding a more permanent version of Stories and the debated gender pronouns, I don't think it will benefit the users. The only change I really liked was the Live Broadcaster showing the broadcast in the banner.
Pronouns are heavily debated all over the world, even if it is mostly affecting lives of people in the US and Canada it seems. While I see why adding it can be a good thing for those that think these things are important, I fear they will add another roadblock for gender fluid individuals. I know for a fact that some companies will not hire anyone putting anything other than he or she in there. I also know for a fact that some companies will not hire anyone with he or she in there, but they are far less if I should venture a guess.
For many of us, expressing our authentic self is also about our pronouns. They are core to our identity and how we want to be seen. We’re introducing an optional field at the top of the Profile, displayed next to your name, where you can add your gender pronouns. 70% of job seekers believe it’s important that recruiters and hiring managers know their gender pronouns, and 72% of hiring managers agree and believe it shows respect.
Video cover stories is next and it is an extension of the existing stories. The current stories only exist for a day, but Cover Stories are supposed to be a more permanent. It is kind of the old video presentations that was popular back in the days. Until it turned out that people were discarded as candidates based on physical attributes before anyone even looked at their resume. I fear this will have a similar effect and I see several people already have addressed this and how it goes against the trend of having less identifiable data to determine the best candidates.
For job seekers, a Cover Story is a great way to introduce yourself to hiring managers by sharing your career goals, providing a peek at your personality and showcasing your communication skills. According to a recent U.S. survey* almost 80% (76%) of hiring managers believe seeing a pre-recorded video of a job seeker would be useful.
Now this was a pretty cool feature, even if it may not be the ultimate experience for anyone wanting to view a broadcast. Whenever you broadcast your banner in your profile will start showing your broadcast instead of the image. Not only does in look cool, but hopefully it will draw some people to your broadcast. I hope this also will bring in more people trying out broadcast.
Will these new feature make it easier to get a job or find new candidates? No, it will not. It will be nice toys for people that are already doing great at interviews and for people who love video presentations. In some areas where presentation skills are important it will add value, but in every area where the job is to focus and build things it will probably not be very useful.
Pronouns are something I still don't understand how it is supposed to work as it is arbitrary labels that can not be discerned visually, making them kind of pointless unless you already know the person. It makes a lot of people uncomfortable and I think it will be something that can lead to exclusion or getting hired based on virtue signalling. Neither of those options will do the gender fluid any favors.
I also think that some companies might demand that their employees either add video and/or pronouns, or forbid them. This is because both can add or reduce the chance of getting contracts for the companies. That can cause some bad situations and cause discomfort among the employees.
On the upside you have a great new tool to promote yourself using video. This is great for some groups and I think a lot of people will love to add that to their otherwise dry resume. It is also a great way for young people that don't have a resume yet to still show their enthusiasm and their passion for their chosen field.
For anyone who really feel that pronouns are important it is great that this feature now is added. I know that some people will feel a great relief over this and to be honest, what harm can it possibly do if it is voluntary? If it helps the gender fluid community feel more at ease, then I am all for it.
The Live Broadcaster feature...yeah, it is all good.
While I do see some concerns for these features I think it is great that LinkedIn experiment. Try out new features and see which ones are appreciated and which ones that are not. As they are optional it gives the users the power to decide what they want to use and what they don't want to use, which is great.
Overall I give these changes 2 thumbs up and some fingers crossed that they will work out fine for the people that use them and that they will improve the chances of finding work instead of the opposite.
What are your thoughts?