Jimi Wikman is an experienced conversion optimization consultant who have worked with the psychology of the web for a long time. He is passionate about psychology and it's impact on design, especially when it comes to E-commerce. He is a strong advocate to not use dark pattern, but to use web psychology to enhance a positive user experience.
Kodmyran buys the competitor - buys all shares in SiteDirect
My favorite E-commerce profile Katrin have purchased a competitor called SiteDirect and by doing so she now will be in charge of two popular platforms and 14 people in 3 locations. This is great news, and I am very happy that things are going well for Katrin and her husband Erik.
While I do not know much about SiteDirect I know it is an "old" and experienced company with a platform that has been popular for a long time. If Katrin is investing in SiteDirect, then you can bet she has looked at it from all angles and that means that the platform and the people are top of the line.
In the short term, nothing will happen at all with the two platforms, in the long term we will have to analyze how we use both company's resources in the best way, a merger of them is probably not completely out of the question in that situation.
From what I know today, both are headless platforms with good APIs and good functionality, and they both have strengths and weaknesses. My hope is that the strengths of one match the weaknesses of the other and I think I see such tendencies in several areas, but much analysis remains before I know for sure.
This is something I think is really good for both platforms as there are synergies that will benefit from this acquisition. Kodmyran are well known in Sweden for their excellent platform, the amazing technical skill from Erik and the development team and a ton of e-commerce knowledge and skill from Katrin and the whole team.
I look forward to seeing what this acquisition will mean for both platforms and what synergies we will see in the future.