Salesforce acquire Slack in a staggering $27.7 billion deal acquisition
Salesforce announced on January 1st that they have entered into a definitive agreement to acquire the very popular communication and collaboration platform Slack. The price tag for this acquisition is a staggering 27.7 billion us dollars. This is the biggest software acquisition of 2020 and it will have a big impact on the communications market for 2021.
This is no small acquisition by any means and with Slack becoming and integrated part of the Salesforce Customer 360 suite it will make ripples across the communications and collaboration ecosystem for sure. Slack have been loosing ground to Microsoft's Teams in the last years and it will be interesting to see what the future holds for Slack with this acquisition.
For Salesforce, I think this is a great acquisition as it will add a very popular and useful communication service into their products. They also get a huge customer database with millions of Slack users that they can try to convert into Salesforce customers. Hopefully this will also make their Salesforce Customer 360 suite more attractive because they will need to bring in quite a few customers to cover that price tag.
For existing Slack users I don't think there will be much that will change in the short term. I assume Slack will still be available as a standalone product, just like for example Trello was when Atlassian purchased them. Speaking of Atlassian it will be interesting to see what this means as Atlassian have been closely collaborating with Slack since Atlassian cancelled their own chat based collaboration tools Hipchat and Stride that was sold to Slack in February 2019.
This acquisition surprised me a bit to be honest, but from a business perspective it makes sense from both lack and Salesforce perspective I think. It will be interesting to see what this means and if we might finally see a proper enterprise version of Slack or if Slack will slowly phase into Salesforce products and vanish...
This is no small acquisition by any means and with Slack becoming and integrated part of the Salesforce Customer 360 suite it will make ripples across the communications and collaboration ecosystem for sure. Slack have been loosing ground to Microsoft's Teams in the last years and it will be interesting to see what the future holds for Slack with this acquisition.
For Salesforce, I think this is a great acquisition as it will add a very popular and useful communication service into their products. They also get a huge customer database with millions of Slack users that they can try to convert into Salesforce customers. Hopefully this will also make their Salesforce Customer 360 suite more attractive because they will need to bring in quite a few customers to cover that price tag.
For existing Slack users I don't think there will be much that will change in the short term. I assume Slack will still be available as a standalone product, just like for example Trello was when Atlassian purchased them. Speaking of Atlassian it will be interesting to see what this means as Atlassian have been closely collaborating with Slack since Atlassian cancelled their own chat based collaboration tools Hipchat and Stride that was sold to Slack in February 2019.
This acquisition surprised me a bit to be honest, but from a business perspective it makes sense from both lack and Salesforce perspective I think. It will be interesting to see what this means and if we might finally see a proper enterprise version of Slack or if Slack will slowly phase into Salesforce products and vanish...
