Neuro Web Design - what makes them click

Jag beställde den här boken på Amazon Kindle till min iPad och jag måste säga att jag fullständig älskar den.

 

Det är Susan M. Weinschenk som har skrivit boken och hon är en väl ansedd Psykolog med 30+ år under sitt bälte. I boken skriver hon enkelt och beskrivande om hur vårt undermedvetna påverkar våra beslut och hur det kan appliceras i webbdesign för att öka deltagande och främja försäljning.

 

Boken är 168 sidor lång, men fylld till brädden med godsaker. Det är helt klart värt dom $13.79 jag betalade på Amazon, men boken finns även hos Adlibris bland annat om du föredrar den i pappersformat.

 

Jag rekommenderar den här boken varmt för alla som arbetar med interaktiv design, oavsett om det är Webbdesign, GUI design för mobiler eller liknande. Jag tror dessutom att det är en nyttig bok för alla som arbetar med layout som reklam och liknande också på grund av dess breda användningsområde.

 

Product Description

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”

– Steve Krug, author of Don’t Make Me Think!

A Common Sense Approach to Web Usability

 

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

 

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

 

From the Back Cover

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”

— Steve Krug, author of Don’t Make Me Think!

A Common Sense Approach to Web Usability

 

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

 

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.