Episerver acquire Optimizely - claim to have industry’s most advanced DE platform

Episerver invest for the future as they complete their Acquisition of my favorite A/B testing tool Optimizely. With this acquisition Episerver strengthen their platform offer, and they now claim that they have the industry's most advanced Digital Experience Platform.

Episerver have long been one of the big names in content management and digital experience and Optimizely have been fighting for the title of the king of A/B testing  against VWO for many years. This combination of forces makes sense as it will add value to both companies as they combine their customer bases.

Will this take Episerver closer to Adobe who sit comfortably at the top of the digital experience market, if for nothing else than revenue alone. I doubt it very much, but it should bring them closer if nothing else. Hopefully though we will see more people start experimenting as Optimizely becomes more accessible and integrated.

Quote

“While every B2B and B2C company is online today, not every team is using customer insights to confidently seize new opportunities and adapt to challenges,” said Alex Atzberger, CEO of Episerver. “I’m thrilled that with the completion of our acquisition of Optimizely, we are democratizing experimentation so companies can replace guesswork with evidence-based outcomes that drive transformation, customer engagement and brand differentiation.”

- Episerver Press Release

Transaction Details

Episerver is a privately held portfolio company of Insight Partners, purchased in 2018 at $1.16B. Insight Partners acted as the strategic advisor and sponsor for Episerver’s acquisition of Optimizely, as well as the company’s 2019 acquisitions of B2B commerce leader Insite Software and analytics and personalization provider Idio. Now with Optimizely, Insight Partners further advances Episerver’s market-leading product. In the same manner, Goldman Sachs & Co. LLC served as exclusive financial advisor to Optimizely.