This is me.

My story started back in 1974 when I was born. I was raised by two loving parents and a grandmother that meant the world to me. When I was 8 my brother David was born and we moved to the small village Djura. Here I grew up on my family's farm until I met my wife at the age of 20 and moved from home with her. I spent my younger days after i finished school doing all kind of jobs. I have had jobs such as hotel night clerk, personal assistant, librarian, video rental clerk, IT guide at the library, lumberjack and so on.

In 2006 I went back to school and first took a course in System Science and later also Graphic Design. 2006 was also the year I started my own webdesign and Hosting business. In 2006 my son Benjamin was also born, making the next 5 years hectic and interesting to say the least. Then in 2011 my brother David was found dead in the snow and I decided that a change was needed. For almost a year I said yes to everything, inspired by the movie Yes Man.

I ended up doing some strange things and eventually I ended up facing one of my greatest fears. I was standing on stage at a E-commerce event and presented Neurowebdesign and Gestalt theories for designing for e-commerce. It turned out to be a huge success and I was invited to Klarna by thier CEO Sebastian, but also to E-Handelsdagarna in Borås that is a huge event.

At Klarna I got a job as a webdesigner, but before the contract was signed I went to Borås where me, @Mattias Pihlström and Arne Andersson reviewed e-commerce sites on stage. Again I was overwhelmed by the response and I got a job offer from Mattias and his business partner Karl Moberg. After some thinking I decided to go with Mattias and Karl as I liked their company Brightstep that was more diversified than Klarna at the time.

So I became a consultant.